Amplify and integrate a pipeline of top talent at warp speed.

Now that we understand how the human brain works — thanks neuroscience! — companies on an exponential growth trajectory can foster an environment of learning, experimentation, and innovation by developing teams and embracing the language of inspired leadership.

Amplify and integrate a pipeline of top talent at warp speed.

Now that we understand how the human brain works — thanks neuroscience! — companies on an exponential growth trajectory can foster an environment of learning, experimentation, and innovation by developing teams and embracing the language of inspired leadership.

Grow Next-Gen Leaders and Cultivate a Culture of High-Performance

Build a team that can handle record-breaking growth with perfect-fit hiring processes and empowered A-Players.

“Ensuring you have strong leaders is at the core of a CEO’s responsibility. I’m glad we hired 304 to prepare our leaders for growth.”

–Eduardo Diaz, CEO of EYM Group

Build a strong bench to execute your most ambitious business strategies.

When we understand how the brain wants to work we can thrive at work—in a growth mindset, open to new ideas, and empowering positive change. Get employees and leaders actively engaged in co-creating a culture of respect, high performance, and creativity.

  • Well-developed leadership teams
  • Healthy company culture
  • Smooth workflow
  • Hiring accuracy
  • Promoting with purpose
  • Just-right hiring pipeline
  • High morale
  • Well-utilized staff
  • Increasing sales
  • Fulfillment accuracy


Working with the brain to reduce fear, increase innovation, and exercise deft emotional control. See how. 

Programs and custom trainings that grow teams who can easily keep pace with accelerated sales, market expansion, and visionary CEOs.

Have a talent strategy that matches your business strategy. Virtual, asynchronous, and self-guided programs that complement core competencies and develop the skills your employees need for future growth.

Don’t buy talent

Develop it from within your own company

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“If your company out-arcs the skillset of your team, the momentum drops and business will decline.

Our programs are designed to prevent this from happening.”

–Jennifer Thornton, CEO of 304 Coaching

Hi. I’m Jen Thornton.
Welcome to 304.

After an exciting 20+ year career as an HR Professional leading international teams across Greater China, Mexico, the U.K., and the U.S. and expanding into new markets, managing brands and franchise partnerships, I’ve learned that running a high-performance team always boils down to two things: having a “Perfect-Fit” hiring process and developing each hire according to his or her own individual and job-specific talent gaps. Today my own company helps organizations put these things into practice and develop strategies for recruitment, hiring, and retention.

What Do You Need Help With First?

Because being an attractive employer to the talent you need in order to reach business goals has never been harder, but you don’t have to do it alone.

Hiring & Developing
Perfect-Fit Candidates

Validated personality assessment and talent development strategies.

Empowering Capable & Respected Leaders

Leadership Academies, Professional Dev, and Executive Coaching.

Cultivating High-Performance Teams with Conversational Intelligence®

The power of a high-value culture of trust and transparency.

What Do You Need Help With First?

Hiring & Developing
Perfect-Fit Candidates

Validated personality assessment and talent development strategies.

Empowering Capable & Respected Leaders

Leadership Academies, Professional Dev, and Executive Coaching.

Cultivating High-Performance Teams with Conversational Intelligence®

The power of a high-value culture of trust and transparency.

Talent Strategy Success Stories

“Before we hired Jen, we were drowning in people issues: bad hires, turnover, drama. Turns out we didn’t have a good talent strategy. Jen helped us put one together that exceeded what we even knew was possible. We’ve overhauled our entire business, and we’re breaking sales records!”

– Dr. Heather Bartos, Author & CEO Be Women’s Health and Wellness

Opt-In to our optimism.

Weekly emails that get to the heart of it: progressive talent strategies, the language of leadership, and life lessons in developing a team in a growth mindset and co-creating a culture of respect, high performance, and creativity.

Book a Discovery Call

There is no more powerful communication tool than conversation. Let’s jump on a call and talk about your company’s talent strategy (or help vision for one). We’ll help identify key strategic gaps and offer options to minimize business risk—and maximize return. 

Book Jennifer to Speak

  • MM slash DD slash YYYY
Jennifer Thornton Branding Session-86

Get a Complimentary, Personalized
Talent Strategy Planning Session

Reserve a private strategy session with Jennifer, where she’ll assess your company’s talent strategy (or help you plan to develop one), support you in identifying key strategic gaps, and offer options to minimize business risk and maximize return on investment.

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